Are Reviews the Key?

0 Posted by - July 23, 2015 - Tours, WendyCity

Photography by Bob Segal

To build a tour business, to help people find you, you can pour a lot of time and money into marketing and advertising.  But a wise –and successful– tour guide friend told me that reviews are actually the key to success.

I’ve been experimenting since I launched WendyCity a year ago.  Would it be true in my case?

I am finding more and more often that people are finding WendyCity tours via reviews.   Some of the marketing is working, a little of the advertising is working.  But reviews are indeed proving to be the key.  It is, after all, word-of-mouth recommendation and we tend to trust each other’s opinions.


I keep my reviews ‘archived’ here on my site.  But you can find some on TripAdvisor, as well.

I wanted to share some of the reviews I’ve received in various places – I’m so grateful for them! – but I also want you to see how generous, kind, intelligent, and fun my tour guests are:

“Never had a better tour.  Wendy knows so much about Chicago and her love for the city shines through in this tour. We learned so much about the history of the city’s growth and the buildings as well as the colorful characters and incidents along the way.”  ~Marcia

“This was just a wonderful 2 hour tour, very in-depth with Wendy doing lots of research and showing pictures of by-gone days on her ipad as you walk. Very easy to walk and real quality time spent viewing buildings and the history behind one of Chicago’s mots famous avenues. She really goes above and beyond and gives a very entertaining and yet historically detailed tour. You also go into some wonderful historic as well as modern buildings. Wendy is an art history major with a focus on architecture. My husband and I truly enjoyed it and the price is very reasonable.”  ~Diane

“Wendy’s tour is awesome. She combines a wealth of knowledge and energy with interactive gems from her iPad to make the tour REALLY come alive. She is remarkable!”  ~Mag Mile tour guest

“My husband and I toured with Wendy one cold Saturday morning in January and it was a perfect tour in every way. Wendy is one of the most knowledgeable guides and she makes history come alive with her iPad. She was easy to listen to and she had great stories about the history of many buildings that we locals have walked past a thousand times. I was so thankful to have given this tour to my husband as a Christmas gift. We both loved it! It is perfect for locals and out of towners alike. Enjoy!” ~Barb, Mag Mile tour

Photo by Bob Segal

“Top Shelf.  Wendy really knows her tour information. And she has a lot of fun doing it. I enjoyed spending the morning learning more about Chicago and all the cool buildings. Thanks so much.”  ~Andy, Mag Mile tour

“Extremely informative, more intimate, smaller tour with opportunity for lots of questions on many subjects. Wendy is personable and enthusiastic. Knows her subject matter well. Would highly recommend her to anyone visiting the city.” ~Mag Mile tour guest

“Great tour guide– very informative and fun!!”   ~Mag Mile tour guest

“Wendy is refreshingly down to earth; she is extremely knowledgeable about all things “Chicago.” The tour was lots of fun and incredibly interesting. Wendy enhanced the walking/talking parts by sharing images and even music (!) on her iPad. I highly recommend this informative and very enjoyable Mag Mile tour! ” ~Annie M.

“We had a wonderful experience. Wendy was an awesome tour guide. Very professional and informative. We were lucky to have a private tour with Wendy. Highly recommend this event.  ~Dudley, Mag Mile tour

“Wendy was so informative and I felt that she really loves giving these tours. Very friendly, answered all questions and even gave us a wonderful tip for where to go eat afterwards!”  – Mag Mile tour guest

“I toured the Mag Mile with Wendy … Wendy was FANTASTIC!  She is friendly, engaging, informative and clearly loves Architecture. I gained new knowledge, which I have been sharing, and completely the enjoyed the tour.  Take this tour, or any tour Wendy offers, as she is perfect for this profession!” ~Jayne

“Wendy was really interesting and had all kinds of interesting stories…”   ~Bernadette

“She is a wonderful host, full of knowledge and very personable. She made everyone in our group feel comfortable.”  ~Lisa

“Wendy was an excellent guide–enthusiastic and well-informed. She struck just the right balance, making the evening seem like a fun outing with an extremely knowledgeable and sociable friend, rather than a standard tour. She had also gathered a collection of relevant historic images that she shared with us on her I-Pad–a very good way to enrich the visit.” ~Ginny

“Wendy is a wonderful storyteller, making history come alive.” ~Carol


“Walking with Wendy is WONDERFUL !! I just took my second tour with Wendy and have booked a private tour for my family next month. Wendy makes the city come alive with her knowledge and her shear love for the city. Her engaging presentations and enthusiastic attitude make her a stand-out guide. Her tours are well paced and full of interesting information about Chicago’s history, architecture, and important characters that made this city great. If you are looking for an experience that is both entertaining and educational – take a tour with Wendy City !!” ~Michelle

“If you want to get to know Chicago better, Wendy is your girl! What a great way to bring the city you love to live with great stories and visuals of the places and people that made Chicago what it is today! Wendy had us engaged throughout the tour with her knowledge and enthusiasm about the city.  Next time you are in the city take a Wendy City tour, you’ll love the experience!” – A.T.

“Once again had a wonderful time, I loved the pictures making it much easier to really visualize the past. I also love being able to stop in venues along the way to get a chance to taste and drink the best the city has to offer. Wendy’s groups always have interesting guests too.” ~Bernadette

“Wendy is awesome! She held a personal tour with us! Wendy knows so much and she is so much fun to be around! She has more insight on Chicago than most other tour guides. Don’t miss out!” ~Lynn

“Had a fantastic time on this tour last weekend. I went with my partner and was a little worried about a 7:30 am walking tour but it turned out to be amazing. We learned so much from Wendy and she made the whole thing very enjoyable. I would recommend this to anyone currently living in Chicago, or any out of town guests who are looking for a fun morning adventure. Great way to start your day and so much fun information.” ~Andrew

“Wendy was FABULOUS! My fiance and I got to enjoy a pleasant walk through the city while learning about Chicago Nightlife in the ’40s and ’50s. Wendy was very energetic and informative. You can tell she has a passion for history and she doesn’t just tell “stories”. She makes sure she has the facts. It was very interactive with an open dialogue for questions. I loved that we got to have something to drink at Berghoff’s and then dessert at the Palmer house – so fun! I would recommend this tour in a heartbeat.”  ~Samantha

“Wendy is passionate about Chicago and Chicago’s legendary architecture, and her tours bring you right into that passion. The Loop is an exciting place to be and every block is festooned with great art and architecture. Walk these streets with Wendy and she will take you into the heart and soul of the great monumental buildings of Sullivan, Mies, Burnham and Root and many others. Her post-lunch hour tour gives you a quick and easy introduction to some of the great public art and landmark buildings (including The Rookery!) that everyone should see when they’re in this great city. The meet up with Wendy on Wednesday, Thursday or Friday evening for a ‘Midcentury Nightlife on the Loop Tour’ that takes your group on an architecture walk that starts in the theater district and includes stop-offs for delicious apps at the legendary Berghoff and finishing up later with even more yummy food in the swanky lobby of the Palmer House Hotel. When we return, we’re definitely going to pick up where we left off with Wendy to find out more about this delightful city. A definite must-do! (Note: I’m talking about a couple of tours here, so the noon hour tour takes around an hour, allow a few hours for the evening tour.)”  ~John P


I hope to see you on a WendyCity tour!

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