WendyCity Media Moment: 1960 Film

0 Posted by - August 1, 2014 - Media Moment

I came across this 26-minute film, Chicago Mural: Midwest Metropolis (c1960) for the first time yesterday.  I can’t believe how it stuck with me.  As I walked around the Loop yesterday, I saw these scenes in my mind.

Posted by the incredible Chicago Film Archives, it’s a quirky, fun, creative promotional film made by documentary filmmaker Gordon Weisenborn (1923-1987) for the Sperry and Hutchinson Company, who operated the S&H Green Stamps retail loyalty reward program.  The film highlights many of Chicago’s downtown and lakefront attractions, including many stores where original viewers would have been able to get those S&H Green Stamps!

The music is really interesting, the footage of Chicago is spellbinding… but I have to tell you what I love most about this film: the clothing!  Look at how everyone is dressed!  There are some great scenes of women walking down State Street with shopping bags… check out their dresses, their gloves, their heels!   What a pleasure to behold…..

 

coke sign 1960

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